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Francis Brero
Francis BreroVP of AI Strategy, HG Insights
Featured in Forbes & CIO Magazine|Microsoft, Google, Amazon, Siemens

Featured Articles

The AI Land Grab: Why Market Share Is Decided Now
Leadership

The AI Land Grab: Why Market Share Is Decided Now

A decade of software adoption is happening in 18 months. The winners of the AI era will be decided by who moves fastest in this narrow window.

Why Your AI Transformation Will Fail (And How to Fix It)
Leadership

Why Your AI Transformation Will Fail (And How to Fix It)

Most AI transformations fail because they're treated as tech projects. Here's the talent and culture playbook that separates winners.

The Four Elements of AI Transformation
Leadership

The Four Elements of AI Transformation

A tactical framework for executives: from building elite GTM teams to avoiding the automation paradox that destroys your brand.

The AI Productivity Paradox: Why More Tools Create More Work
Leadership

The AI Productivity Paradox: Why More Tools Create More Work

Companies are mandating AI tools to boost productivity, but it's creating 'workslop' that costs $9M per 10K employees. Here's how to escape the busy work trap.

Context Rot: A Contrarian Take on the Million-Token Race
strategy

Context Rot: A Contrarian Take on the Million-Token Race

LLM performance degrades as context grows — even on simple tasks. The million-token race might be solving the wrong problem entirely.

Can LLMs save journalism?
Random Thoughts

Can LLMs save journalism?

Joe Rogan, Bernie Sanders, and the Washington Post headline that sparked a deeper reflection on media incentives, LLMs, and the collapse of trust in journalism.

Recent Articles

Most AI Training Programs Are Failing. Here's What Actually Works.
Leadership

Most AI Training Programs Are Failing. Here's What Actually Works.

Most corporate AI training teaches prompting, not judgment. After running enablement programs across two companies, here's the $5/$50/$500 framework, the three failures that kill AI initiatives, and why leaders have to go through training first.

6 min read
The Distraction That Became the Main Event
Random Thoughts

The Distraction That Became the Main Event

What a 95% drop in Epstein coverage reveals about controlling the narrative, how the same playbook runs inside companies, and why the tools to verify it yourself already exist.

9 min read
Your AI's Chain of Thought Is Probably Fiction
AI Research

Your AI's Chain of Thought Is Probably Fiction

Anthropic's research reveals reasoning models verbalize their actual decision process less than 20% of the time, with major implications for AI safety and how we evaluate AI tools.

5 min read
The Likability Trap: AI Benchmarks Reward Charm, Not Value
Strategy

The Likability Trap: AI Benchmarks Reward Charm, Not Value

The most popular AI benchmarks measure which model people like most, not which one is most useful. This has created a sycophancy epidemic, broken evaluation incentives, and a generation of teams picking AI tools the way we pick Instagram filters. Here's what actually matters, and how I use multiple models to get real work done.

6 min read
Your AI Is an Ivy League Grad With No Textbook
Strategy

Your AI Is an Ivy League Grad With No Textbook

AI is the smartest hire you've ever made. It's also the most clueless about your business. Here's why your data isn't ready, what happens when you ignore that, and how to fix it.

4 min read
The Fabric of Work Has Changed. Most Companies Haven't Noticed.
Strategy

The Fabric of Work Has Changed. Most Companies Haven't Noticed.

Your customers are becoming AI agents, your teams need to become architects, and your internal workflows are now your most defensible IP. Three structural shifts every leader needs to internalize.

5 min read
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