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The AI playbook for leaders who build

Frameworks, playbooks, and strategies for executives using AI to make better decisions, ship faster, and build high-performing teams.

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Francis BreroVP of AI Strategy, HG Insights

Featured in Forbes & CIO Magazine|Microsoft, Google, Amazon, Siemens

Featured Articles

Leadership

The AI Land Grab: Why Market Share Is Decided Now

A decade of software adoption is happening in 18 months. The winners of the AI era will be decided by who moves fastest in this narrow window.

Nov 15, 2025

Leadership

Why Your AI Transformation Will Fail (And How to Fix It)

Most AI transformations fail because they're treated as tech projects. Here's the talent and culture playbook that separates winners.

Nov 10, 2025

Leadership

The Four Elements of AI Transformation

A tactical framework for executives: from building elite GTM teams to avoiding the automation paradox that destroys your brand.

Sep 29, 2025

Leadership

The AI Productivity Paradox: Why More Tools Create More Work

Companies are mandating AI tools to boost productivity, but it's creating 'workslop' that costs $9M per 10K employees. Here's how to escape the busy work trap.

Sep 26, 2025

strategy

Context Rot: A Contrarian Take on the Million-Token Race

LLM performance degrades as context grows — even on simple tasks. The million-token race might be solving the wrong problem entirely.

Sep 7, 2025

Random Thoughts

Can LLMs save journalism?

Joe Rogan, Bernie Sanders, and the Washington Post headline that sparked a deeper reflection on media incentives, LLMs, and the collapse of trust in journalism.

Jul 13, 2025

Recent Articles

AI Research

Your AI's Chain of Thought Is Probably Fiction

Anthropic's research reveals reasoning models verbalize their actual decision process less than 20% of the time, with major implications for AI safety and how we evaluate AI tools.

Mar 6, 20265 min read

Strategy

The Likability Trap: AI Benchmarks Reward Charm, Not Value

The most popular AI benchmarks measure which model people like most, not which one is most useful. This has created a sycophancy epidemic, broken evaluation incentives, and a generation of teams picking AI tools the way we pick Instagram filters. Here's what actually matters, and how I use multiple models to get real work done.

Mar 5, 20266 min read

Strategy

Your AI Is an Ivy League Grad With No Textbook

AI is the smartest hire you've ever made. It's also the most clueless about your business. Here's why your data isn't ready, what happens when you ignore that, and how to fix it.

Feb 8, 20264 min read

Strategy

The Fabric of Work Has Changed. Most Companies Haven't Noticed.

Your customers are becoming AI agents, your teams need to become architects, and your internal workflows are now your most defensible IP. Three structural shifts every leader needs to internalize.

Feb 5, 20265 min read

Leadership

Amazon's 16,000 Layoffs Are a Signal, Not a Blip

What execs can learn from Amazon's anti-bureaucracy push: de-layering and AI investment are one motion. Velocity is king; we need doers, not paper pushers.

Jan 28, 20265 min read

Random Thoughts

AI Meter: Track Your AI Coding Usage Without the Guesswork

A macOS menu bar app showing real-time Claude Code and Codex usage with color-coded limits and smart notifications.

Jan 22, 20263 min read

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